Independent Brokers will not back down without a fight. America’s Moneyline (AML), a California-based brokerage announced that it filed a countersuit in response to United Wholesale Mortgage (UWM), after the lender attempted to sue AML for supposedly violating UWM’s unfair “All-In” Initiative. AML is advocating for brokers and consumers who seek choice in the broker…
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Losing the “Right of Choice”: UWM’s “All-In” Initiative One Year Later
Nearly a year ago, United Wholesale Mortgage CEO Mat Ishbia issued an ultimatum— as part of the company’s “All-In” Initiative” – that restricted mortgage brokers who wanted to work with UWM from working with two of UWM’s top competitors, Rocket Pro TPO and Fairway Independent. Essentially, the Ishbia plan restricts consumer and broker choice in…
UWM Colludes with former AIME CEO — Harming Consumers
United Wholesale Management CEO Mat Ishbia is facing renewed scrutiny for his ultimatum to brokers to prevent consumer choice. In yet another example of his behavior to impede hard-working Americans, Ishbia has chosen to work with his friend Anthony Casa against hard-working independent broker channels. Longtime Politico Jared Whitley highlights these questionable behaviors in his…
UWM’s Numbers Don’t Add Up
We have explored expert concerns with UWM’s move in the past. Now, we are taking a look at some of the numbers that have been reported since UWM’s move. And they raise some interesting questions. UWM missed their goal of enlisting 80% of brokers into signing their addendum barring brokers from doing business with Rocket…